Right now it seems like every few months a different company is getting dragged before a House of Common Select Committee or a Congressional Hearing to answer some awkward questions. G4S, Starbucks and even the BBC have experienced a trust crisis.
I was recently in touch with Steve Wilding from the Ethical Corporation and he kindly pointed me in the direction of a excellent piece of analysis from the EC which delves into corporate trust and how trust failure can serve as a catalyst to strengthen an organisation. Here is the article
If you are interested in additional CSR and sustainability analysis the Ethical Corporation also have a briefing pack which contains practical advice on How to embed sustainability into core business strategy and management systems AND a presentation featuring heads of sustainability from the following brands: Kimberly Clark, Land Securities, Endesa and Edelman on how to engage consumers in sustainability – and stimulate behaviour change. Check it out here.
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