Tag Archives for " Value creation "

Green Business Ideas – Drivers And Benefits Of Green Business

Green Business Ideas

Greening your business can be a great way to reduce costs, win business and inspire your staff. In this article we discuss green business ideas, drivers and benefits of green business action in the hope that some of them will resonate with you and your business! If you are finding it hard to convince people […]

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Green Marketing Strategy – How To Communicate Your Green Credentials Like A Pro

Green Marketing Strategy

Nowadays your environmental credentials can be a strong communicator of your brand and a unique selling point. If you are planning or already going green at work then a green marketing strategy is key! Without one you risk losing out on important opportunities to impressive your customers and prospects. The truth is many companies fail […]

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Intangible Assets, Sustainability And Value Creation

intangible-assets-sustainability

Our view, which is shared with most analysts, is that for the majority of businesses today intangible assets account for around 80% of value. This is in marked contrast to the situation as little as 30 years ago when the figure was 30%. Key Intangible Asset Classes ˜Human capital is the value driven by the […]

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