Tag Archives for " greenwashing "

Green Marketing Strategy – How To Communicate Your Green Credentials Like A Pro

July 18, 2018
/ Marketing
/ By Staff Writer
/ 1 COMMENT

Nowadays your environmental credentials can be a strong communicator of your brand and a unique selling point. If you are planning or already going green at work then a green marketing strategy is key! Without one you risk losing out on important opportunities to impressive your customers and prospects. The truth is many companies fail […]

Short Guide: What Is Greenwashing And How To Avoid It

July 10, 2018
/ Marketing
/ By Staff Writer

Ever heard of the phrase greenwash? Do you communicate your green credentials to customers and prospects? If so you should be aware of the reputation costs of getting your communications wrong because of real or perceived greenwash. In this short guide we explain what greenwash is and how you can avoid it. What is greenwash? […]