All posts by Charles El-Zeind

6 Easy Ways to Use Social Media and Corporate Social Responsibility

Social Media and Corporate Responsibility

Social media has become part of our daily lives. Responsible businesses can use social media and corporate social responsibility to help change the world!  Here are six easy ways to use social media and corporate social responsibility and one pitfall to avoid.  Table of Contents 1. Start a Program – Prove Your Commitment2. Commit to a Specific […]

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Local Economies Definition: Everything You Need to Know

Local Economies

Definition of Local EconomiesLocal economies refer to economic and social systems that are part of a specific community.  For example, a typical local economy may have residents who dine at a local independent restaurant. The restaurant employs residents from the community and buys goods and services from other local businesses. They purchase ingredients from local farms […]

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Sustainable Cities: The Tokyo Initiative

For most people, Tokyo is regarded the epitome of a techno-mecha, a city that fosters technologies of tomorrow. Tokyo is the largest region in the world, having reached 35 million inhabitants by 2007. As a result, a safe assumption would be that Tokyo is an unsustainable metropolis and probably one of the most polluted areas […]

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The Agro-Ecological Model – What Is The Future Of Farming?

The escalation of food prices in 2007-2008, alongside a prognosis by FAO that by 2050 there will be another 2 billion mouths to feed, generated alarming predictions about the future of food. Some analysts predict that we will have to increase production by 70% to cope with increasing demand. However, many experts claim that the […]

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Sustainable Business Case Study – The Co-Operative Group

The popular and prestigious Green Business Awards were held earlier this month. Winner of the overall ‘Green business of the year’ award and ‘Climate’ award was the Co-operative Group, making it a great candidate to be featured as a SBT case study The Co-operative group is the largest mutual business in UK, owned by more than […]

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8 Green Marketing Tips To Help Communicate Your Green Credentials Effectively

According to a study by Edelman, ‘73% of consumers would switch brands if a different brand of similar quality supported a good cause’. Nowadays consumers are more familiar with various social issues that impact the quality of their lives. As a result it should come with no surprise that there has been a 33% increase […]

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Introducing ‘The Mesh’ – The Sustainable Business Model Of The Future

‘The Mesh’ is a term conceived by Lisa Gansky, describing ‘a type of network that allows any node to link in any direction with any other nodes in the system.’ This creates an interconnected market system, where businesses are tied together in many different ways. These connections can be formed by an agreement between companies, […]

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C40 Cities Climate Leadership Group – Example Of Smart Cities

Since the industrial revolution cities have been growing exponentially through the process of urbanisation. Today more than half of the global population dwells in cities and by 2050 the number will be closer to 80%, with most of this new growth coming from developing countries. Amidst the increasing growth in urbanisation and city development an […]

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Benefits Of LED Lighting

One way for businesses to become more sustainable is to switch their regular bulbs to LED lights. Following in the spirit of his previous posts, Charles El-Zeind sets out the benefits of LED lights. Enter Charles. LEDs consist of small capsules or lenses in which tiny chips are placed on heat-conducting material. Historically, LEDs have […]

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ISO 14001 – Benefits

In a previous post I provided an overview of the environmental management system ISO 14001, discussing its purpose and the procedure needed to be taken so as to achieve certification. An extensive description of objectives and targets can be found here. As a brief reminder, ISO 14001 is has a dual purpose. At a corporate […]

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