Tag Archives: Value creation
Green business ideas
Greening your business can be a great way to reduce costs, win business and inspire your staff. In this article I discuss green business ideas, drivers and benefits of green business action in the hope that some of them will resonate with you and your business! If you are finding it hard to convince people in your business to take green action then this article should help you articulate your rationale.
Green marketing strategy thoughts
image: stockimages
Nowadays your environmental credentials can be a strong communicator of your brand and a unique selling point. A green marketing strategy is therefore key!
However many companies fail to communicate effectively the actions that they have taken to improve their environmental performance.
In this article we illustrate key considerations when trying to translate your environmental achievements into strong communication messages.
Intangible assets, sustainability and value creation
image: renjith krishnan
The key intangible asset classes are: human capital, relationship capital and brand capital.
- Human capital is the value driven by the accumulated skills, knowledge and experience of company employees
- Relationship capital is the value tied up in positive relationships with employees, suppliers, partners and customers
- Brand capital is the value realised through consistent visual and verbal communications, and idiosyncratic behaviours
Collectively these asset classes drive the lion’s share of corporate value.
