Tag Archives: Value creation
Greening your business can be a great way to reduce costs, win business and inspire your staff. In this article I discuss green business ideas, drivers and benefits of green business action in the hope that some of them will resonate with you and your business! If you are finding it hard to convince people in your business to take green action then this article should help you articulate your rationale.
Nowadays your environmental credentials can be a strong communicator of your brand and a unique selling point. A green marketing strategy is therefore key!
However many companies fail to communicate effectively the actions that they have taken to improve their environmental performance.
In this article we illustrate key considerations when trying to translate your environmental achievements into strong communication messages.