Tag Archives: Intangible assets
May 27, 2011 CSR
The key intangible asset classes are: human capital, relationship capital and brand capital.
- Human capital is the value driven by the accumulated skills, knowledge and experience of company employees
- Relationship capital is the value tied up in positive relationships with employees, suppliers, partners and customers
- Brand capital is the value realised through consistent visual and verbal communications, and idiosyncratic behaviours
Collectively these asset classes drive the lion’s share of corporate value.