Tag Archives: Accountability
Shared value and long-term competitiveness
Shared value – the idea that social issues can be incorporated into core business strategies to benefit both society and a firm’s financial success – has received renewed attention with the recent publication of Michael Porter’s article in the Harvard Business Review (I highly recommend the read).
The shared value message is not very different from that of sustainability; however, there is a key dimension to shared value that permeates – the idea that corporate value creation is not incompatible with social value and can indeed be mutually reinforcing.
Porter and his co-author, Mark Kramer, go as far as saying that shared value has the potential to reinvent capitalism as it delineates between growth that is good for companies and society alike, and growth that depends on exploiting the latter.
