Monthly Archives: February 2011
Sustainability is, at its core, a fundamentally strategic issue, but how many companies see it that way?
If one had to rank sustainability performance on a continuum, one might see that companies could be categorised into 3 groups: they are either ‘laggards’, ‘adopters’ or ‘forerunners’.
Laggards have little or no interest in the implications of sustainability for their business. Whilst they pay lip service to the sustainability agenda, they practically and demonstrably fail to deliver any tangible results. Amongst the FTSE100, this group is – thankfully – a dying breed.
Adopters are organisations that have taken steps – albeit tactical – to address their sustainability challenges. They typically measure and publish sustainability information and ensure they comply with market expectations around their sustainability performance.
Forerunners address their sustainability issues strategically, recognising not only the inherent challenges they face in their business, but - just as importantly – the potential opportunities. Effort cascades from a top down mandate that focuses on both incremental and transformational initiatives that drive long-term value.